Bing! Attempted genericide

For Google it is a serious matter that its trademark is on the verge of generification, that it might lose its power as a trademark and become a general verb. The word Google has almost become a synonym 'to search something on the Internet using a search engine'.

For the rival company, Google's popularity is something that they envy and want. Bing is also a search engine like Google, but like Coke and Pepsi rivalry, Bing is a little behind in history for it to compete with Google the great. However, the CEO of the company Steve Ballmer has mentioned in an interview in New York Times in 2009 that he sees potential in the trademark 'to verb up.'

The phrase "Bing it!" has been used in an episode in Hawaii Five-O series, but it did sound a little odd there.

Bing's attempt to gain popularity is the same as risking the life of a trademark -  it's an attempted genericide. Fortunately or unfortunately, it has not verb-ed up yet like Google.

"Bing it"