2017年1月18日水曜日

Genericide terminal ward - near to death trademarks

There are a lot more victims like Google and Photoshop. I will list here the casualties of genericide. These are trademarks that are protected but still are used as generic word; they are in serious condition, nearly dead... You could say that this entry is the terminal ward of trademarks. I have listed ones that are used not just in English but in Japanese too. It shows how pandemic the generification is.

Band-Aid
Trademark of Johnson and Johnson, first appeared in market in 1920. Its generic name is adhesive bandage.

Ping-Pong
Trademark of Jaques of London, now passed to Parker Brothers. The generic name of the game is, of course, table tennis. In Japan, there was a popular comic with the title "Ping-Pong", and it was make into a film. In Japanese, Ping-Pong refers to a fun, non-sportive game of table tennis, where as 卓球(TAKKYU meaning table tennis) refers to more serious sports game.

Frisbee
Trademark of Wham-O, first appeared in market in 1957. The generic name is flying disc. The product became a skyrocketing hit for being used in a new type of sport.

Jeep
Trademark of Chrysler. The 4-wheel-drive utility vehicle first was used by the US Army in World War II. The civilian model came into the market in 1945. The generic name is SUV (Sport Utility Vehicle), and Chrysler has made advertisements to prevent the trademark to becoming a generic term (They invented "SUV" because they can't call them Jeep.)

Sellotape
Trademark of Sellotape. The generic name is clear adhesive tape. Sellotape appears in both trademark and generic word in dictionaries, and you could say the trademark is, in reality, dead.


These casualties are all result of world-wide popularity... Ironic, isn't it.

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